Vol.8  No.1,2 (January, April)   2016



Measuring Service Quality in Banking Sector of Bahawalpur, Pakistan
Hafiza Sobia Tufail, Asad Afzal Hmayon, Iqra Javed, Mubina Shabbir and Ahmad Usman Shahid
01-13
Influence of Controversial Advertisement on Consumer Behavior
Abdul Rehman Madni, Norsiah Abdul Hamid and Dr. Sabrina Mohd Rashid
14-24
CAPM and Idiosyncratic Risk using Two-Pass Model: Evidence from the Karachi Stock Market
Muhammad Shahid Rasheed, Umara Noreen, Muhammad Fayyaz Sheikh and Tahir Yousaf
25-38